bigosoft

Understanding the queries (or in SEO parlance, the Keywords) that your customers are entering into google when looking for products and services like yours is the essential first step in any campaign to improve your search rankings.

Keyword research looks at many factors such as search volume by geography, how competitive a particular keyword might be to rank for and variants that might help you position your website in that precious number one position.

If you’re selling goods and services online appealing not only to search demand but also search intent will help you drive traffic to your website that converts. For example, someone using the search term “sneakers” is likely having a browse, whereas someone searching for a “Nike air max white size 9” is more likely close to purchasing.

Millions and millions of keywords get entered into Google every day. We sift through all the data using best practice tools to prioritize keywords our SEO clients can win with.

You can imagine SEO as a bit like a game of scoring points against the competition so that google chooses you as the winner. Except to make things a little more complicated google acts like the referee but never shares the rules. Or for that matter what they’ve changed when they change them, which happens quite a lot.

Therefore our SEO team takes the time to unpick your competitors’ success, and then replicates and surpasses what’s working for them so that you can outrank them.

If you’re in a mature market, such as fashion or travel, the competition will almost certainly have an SEO head start. They might have more content which Google likes or more links which help to tell Google that they’re a popular website, which in turn, they reward with higher rankings.

Therefore, understanding where your competitors are and where they are not points to opportunities for your business to go for so you can rocket up the rankings quickly. Whilst knowing all the levers to pull to make sure you can outperform your competition is the key to long term SEO success.

Across a massive range of ranking factors, our job is to continually test and make iterative improvements so you can meet your objectives and outperform your competition.

Google ranks websites based on over 1000 individual ranking factors, how your website performs technically, the quality of the content and user experience through external “off-site” indicators that you can be trusted, has a good reputation and have earned authority.

And to do this, it analyzes these factors using a vast amount of clever code and algorithms. It sends out “spiders” that crawl your website links and reads the pages to feed its algorithms. And to retain its competitive advantage, it’ll never release the exact details of what it’s looking for.

Therefore we create best practice SEO roadmaps that leverage our experience and success to create the ranking signals Google looks for. In this game, there’s no overnight fix or silver bullet. Your SEO strategy, therefore, lays out the tactics we plan to undertake step by step and month by month. We then test and review each optimization, page and technical change so we can scale your ranking signals over time. Scoring 150 points each month to your competitors 50 will have you out-ranking them as fast as we are able so you can sit back and watch your traffic grow.

Back in 1996, Bill Gates wrote an essay titled “Content is King” which made a case for content is where the real money would be online. This holds as much today as it did back then.

As clever and as sophisticated as Google has become over the years, for the most part, it still looks to rank contents that are relevant to the search queries users enter into that now-famous search box in the middle of their homepage.

And it’s the content on websites that they then serve up in the search results. Helpful guides that answer someone’s questions about “how to win at SEO.” Or the most relevant shopping destinations according to its algorithms when someone is searching for “classic black dresses” and any one of the other ~6bn searches performed every day.

And thus as many an online marketer has piled into the content game today the bar is higher than ever. To rank your website and content, you’re going to need a volume of carefully crafted, high-quality content that engages your audience and answers their needs.

To propel your business up the search results, you’ll need better content than the rest. That’s where we come in, creating content that’s brilliant for your users and brilliant for SEO.

The place where you house all that great SEO optimized content also makes for another critical ranking factor, i.e. your website and online presence. In its mission to serve up the most relevant results Google also looks for sites that are professionally crafted, meet all modern technical standards and are fast to load, so its results don’t disappoint the user on the other side of a click.

As such many more ranking signals live under the hood as part of your website’s technical construction and architecture, or how it’s laid out, structured and built.

We’re experts at on-site technical SEO. We create code that web browsers read and display so that Google can easily access and prioritize your content. Sometimes called crawlability, if google can’t find your content or a poor implementation might present a problem for your target audience, you lose points. Or worse, don’t rank at all. And because Google is now prioritizing user experience, load times are critical alongside the usability of your website.

Whether you have an existing website that you’re looking to boost up the search engine rankings or are starting a new project, our on-site technical SEO optimizes every line of code, feature and function for SEO performance.

So how does Google choose who to rank if everything else is equal? If you and your competitors both have great content and well-optimized websites?

When choosing which website to place in the search results above another, Google further looks at how popular that website is. A popular website is one that it considers trustworthy and authoritative.

To do so, google looks to other relevant websites it trusts and assesses if they’ve linked to your website. Each link counts as a vote in favor of your authority. For example, if your website has a fantastic piece of content about the development of COVID19 vaccines, and it was so good that the BBC or the Guardian linked to it in one of their features they’d take that as a strong signal that you were creating awesome content.

Therefore link building is a crucial part of SEO performance. Our link acquisition services outreach to third party websites relevant to your audience and sector and promote your content. These efforts earn more votes of importance and authority naturally, or inbound links, than your competitors.

Our digital marketing services are linked in to aid your search engine optimization further. People talking about your website and brand on social media, sharing your content and endorsing you with reviews and likes all help fuel the authority you need to rank.

Data is digital marketing’s fuel. Digital technology means that you can measure pretty much every aspect of your website’s performance, from the lead measures of traffic, conversion and revenue through to the percentage drop off of a page or the performance of a specific button.

SEO, too, is a highly measurable discipline. Using a range of best in class toolset, we are expert at measuring every aspect of your online reach and the metrics for SEO optimization in search of continuous improvement.

Our search engine optimization specialists work with digital marketing and website analytics to test, track and trace your performance. We deliver bespoke reports as part of our SEO agency services so you can understand the ROI of improved rankings enabling you to forecast for growth.

If you’re a global business or have global ambitions, you need your brand to be found in the search results across the world. The local variants of google all have different approaches to search engine optimization, taking into account locally based competition, language variants and the keywords people are using. For example, ranking your beauty product lines in Google Italy will require optimization for “prodotti di bellezza.”

Similarly, if you predominantly operate locally to where you are based, local SEO has its unique approaches. Appearing in the google maps results and leveraging google my business listings can make or break whether people find you when searching for “florist near me” or similar.

We can position your business for organic traffic whether your local, national or global. Our content marketing services ensure your business is relevant to where you’re best placed to acquire customers and drive organic traffic.