Gain customers with paid marketing

To grow your online business or website, you’ll be looking to reach and connect with your target audience. The more of the right people that visit you online, the more successful your digital presence will become.

Sometimes it’s about volume, the more visitors, the more advertising revenue or eCommerce sales you’ll convert. And sometimes it’s about being highly targeted, selling a niche product to a niche audience.

Whether you’re just starting or looking to grow an already established digital business incrementally, paid media is an essential component of your growth plans. Strategically executed and carefully crafted paid media campaigns position your brand for clicks right where your audience are, and deliver a return.

Pay per click (or PPC) is about displaying ads on other websites and platforms, and you only pay for each click. Google led this market development, and since a great deal of large social media platform and ad networks all offer the opportunity to be present on their platforms so you can gain new customers across:

  • Text ads on Google search
  • Display advertising across relevant websites
  • Social media advertising
  • Remarketing to engage and convert
  • Shopping ads and feeds

At BIG O SOFT, we deliver managed PPC and paid marketing campaigns that work. Leveraging careful targeting, high performing creative, best in class tools to optimise and test and years of experience, we’re a paid media agency focused on your results for digital advantage.

Fancy a chat about how you can benefit from paid media advertising across platforms? Drop us a line below for a completely free and no-obligation strategy call or to chat about your next project.

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What is paid media?

Paid media marketing is about having advertisements that promote your website, brand, product or service appear on third-party websites that your customers are already visiting. Most of these advertisements are delivered on a pay per click basis. So when a customer clicks your ad, that typically will link to your website or landing page, you pay an amount to the publisher. Ad networks connect various publishers and provide the tools to deliver targeted ads all over the Internet, and take a cut.

Other types of paid media advertising might also work for your business. From display ads (usually in the form of banners), sponsored content or editorial are all paid media opportunities.

Dynamic pricing is a feature of most paid media opportunities, as such fees can vary depending on how many other advertisers are also bidding for each placement. Therefore, a decent chunk of successful paid advertising is knowing how to campaign for the best-priced clicks that convert.

Why Paid Media Marketing or PPC?

Building a fantastic website is usually only half challenge when it comes to growing your online presence. The other is gaining reach so that the people you want to sell, inform, educate or entertain visit your site.

Digital marketing includes numerous tools for growing your business, from SEO which gains you search placements organically, through email marketing and social media.

Paid media advertising comes into its own when the job at hand is to be present offsite and leverage data to appeal to volumes of potential customers. Whereas incorrectly executed, you can waste a lot of time and money, when PPC advertising is optimised and highly targeted those clicks can easily result in sales and return.

Further, paid media is digital’s only quick solution to boost traffic and revenue. Whereas SEO takes times, email list builds, and social media followings all happen incrementally, with paid media, you can be up and running with a high performing campaign overnight.

A paid media strategy is, therefore, a cost-effective way to drive your near, and long term, business goals.

Paid Media & PPC Agency Services

Managed PPC Advertising

Google is hands down the biggest search game in town. Regardless of whether you’re top of the natural search rankings or bubbling up, with paid advertising you can bid to be right up there when people search of terms relevant to your products and services.

We do all the planning, testing, optimisation and run everything for you so you can sit back and watch your traffic grow. And perhaps, more importantly, we leverage our technical know-how and creative content skills to deliver clicks that convert and campaigns that achieve ROI.

Paid Social Media Advertising

Your audience is no more of a one-trick poney than any of the social media platforms out there today. With millions of users, when your brand and product is present on people’s social feeds, walls or mixed in with their stories you’ve got a great chance to attract and engage them with what you do.

Yet social media is more of a conversation, and the best approaches add value to the social media experience. We leverage rich data sets to create campaigns that stand out and build your brand. While our paid social media management services carefully test and optimise campaigns for maximum impact, and results.

Display Advertising

We’re all used to visiting our favorite news source and seeing ads for various products. Some relevant, and some imposters that just don’t appeal at all.

Display advertising is a chance to tell your story on the sites of third-party publishers. With precious seconds to attract the attention of passing visitors, it is critical your advertising works hard to earn peoples attention rather than shouting for it. Similarly, when coupled with highly relevant placements on sites and pages that also target the people you want to appeal to, display can prove a fantastic means to grow brand awareness and drive people to your landing pages.

We design display ads that engage and convert and place them in just the right places to drive your digital advantage.

Google Shopping

When people search for products, they’ll often click the shopping tab on google to compare price points and choose the most trustworthy retailers for whom to give their hard-earned cash.

When you’re selling products if these shoppers don’t find you in google shopping, then you’re missing out on sales. Our Google Shopping services optimise feeds and earn you the placements that result in adds to shopping baskets. All geared for optimal cost per acquisition.

PPC Audits and Performance Boosters

If you’ve been in the online marketing game for a little while or perhaps have been working with one of the other paid media agencies out there, you might be looking to understand if everything is as good as it can be.

Often we find other less scrupulous suppliers have gotten a little lazy or missed several tricks that can result in poorly performing campaigns. Drop us a line if you’d like us to take a look at how well your paid media is performing. Our PPC audits assess your data, analytics and provide you with actionable improvements to gain a step-change in performance.

7 Reasons to Choose BIG O SOFT for PPC and Paid Media Marketing

It’s no secret that many people struggle to make paid media work. We approach each project with this in mind so we can prove to our clients not only how successful it can be but also how much return it can deliver.

PPC is top of the funnel advertising. Or in other words, at the beginning of a new customers experience with your brand or product. Once they click, the site has to perform, the experience delivers, and everything works cohesively to drive sales. As a full-service agency, we take a holistic approach, ensuring campaign optimisation for the clicks that convert.

Much like many other aspects of digital marketing when you use PPC marketing, you compete with other advertisers. When you choose to work with BIG O SOFT, we look at 100s of factors to optimise campaign performance. From what your competitors are up to, to testing copy variants, time of day and more. In short, we take the time to make sure we know what else is going on so we can help you win.

Rubbish creative simple does not drive engagement. We conceive and design each of our paid ads to attract and appeal. From snappy copy lines to rich animations, if it attracts attention for the right reasons, it’s going to work. And that’s what our talented content team of PPC experts can do for you.

Paid media and paid social is not set and forget. Every hour every day, the tools our team have available provide data and insights that allow us to optimise your campaigns continually. And when you commission our fully managed paid media services, we do all the work behind the scenes, setting everything up, managing the campaigns and reporting like clockwork.

There’s a multitude of tools out there top help run and maximise the business benefit of paid media. Our team works with the best, and in turn, delivers the best results. They say that data is the fuel of online marketing and that’s undoubtedly true of running paid campaigns. From AI-based optimisation to programmatic approaches, we’ve got you covered.

Overbid for your PPC advertising and you’ll not only be unnecessarily wasting cash, but you’ll also be risking your ROI. Our team use a blend of manual and automated bid management techniques always to make the most of your budget.

When you’re looking for a trustworthy partner to help you achieve your digital advantage, you’ll also be looking for one that can rise to the challenge of meeting your goals. From paid media strategy to creative our content team has crafted to propel you forward, we’re a partner that seeks at every opportunity to not only help you reach your business goals but to surpass them in every way possible.

Paid Media Marketing FAQs

The ability to tailor paid media to your specific budget and needs is one of its many advantages. If you’re hoping to fill a few places at a marketing event, you might end up spending very little, whereas on the other hand we’ve had paid clients spending 10’s of thousands a month with every pound driving profitable sales.

Quite how much you need to spend to meet your aims will depend on how competitive, and therefore expensive, the sector is you’re in. And who else is paying to reach the same people as you? Drop us a line for a chat, and we’ll be happy to shape ideas and an outline plan so you can plan for the results your targeting.

Easy, drop us a line below to share your ideas for a project or set up a call so we can chat about how to improve an existing campaign.

Whereas this is a great question, our approach is to spin it around on its head. We like to start with how many sales, new customers, sign-ups and so on you’re aiming for and what each is worth to your business. With this information, we then work backwards to create a PPC game plan to achieve the results you’re after and deliver a return on advertising spend (ROAS)

Client Testimonial

Customer feedback



Founder of (MoodyMaps)

We created our Android and iOS apps with the Abdul Wahab, who has exceptional attention to detail and logo experience. The team was always available to answer our questions and provide guidance, and they were truly invested in our success, which made it really easy to work with them. We are incredibly pleased with the results, and we would not hesitate to work with Bigosoft again.



CEO of (Project Lambo)

Project Lambo has been a very intense project that required working very closely with the team at Bigosoft. Their knowledge and expertise about developing a gaming app from scratch including the NFTs and website has truly left us without any complaints. They have been incredibly responsive to our needs, and always delivered high-quality work on time and within agreed upon budget. Without a doubt, we would highly recommend Bigosoft to anyone looking for a top-notch development partner.


Iqbal Khan

Founder of (RajaRani)

Bigosoft has truly transformed our dating platform, propelling a startup with minimal digital presence to unexpectedly impressive heights. They meticulously crafted an app that seamlessly connects singles, a website that authentically portrays our brand, and a marketing strategy that drives engagement and growth. Their commitment to innovation and excellence has been instrumental in transforming Rajarani into a premier dating destination. Highly appreciated by us!.



I was very fortunate to have been connected with Wahab, he has been an absolute asset for bringing my vision to reality. The website is curated exactly how I wanted it, despite all the constant changes, his patience, and expertise were evident in every aspect of the design and development process. I would always choose BigOsoft going forward to anyone seeking digital advise.


Lux Home Decor

We needed to completely change the aesthetic of our e-commerce platforms, to attract the right clientele towards our products. Abdullah at bigosoft has tremendously helped us create a website that showcases our luxurious home decor products with elegance and sophistication. Their attention to detail was meticulous, and their understanding of our brand was impeccable. It really felt like all our needs were put before anything else, leaving us completely satisfied with the results of the finished products. We are already seeing positive feedback from customers, all thanks to bigosoft.


Group 351

Bigosoft has been an invaluable partner in our quest to transform our chauffeur service brand. They seamlessly crafted a website that not only reflects our elite service but also strategically engages our target audience. Iqbal's marketing expertise in driving traffic and generating leads has been instrumental in expanding our clientele and solidifying our position as a premier chauffeur service provider. We wholeheartedly endorse Bigosoft's exceptional web development and growth marketing capabilities. A big thanks to Iqbal and Abdullah for handling both fronts of marketing and development.



Bigosoft's point of sale and inventory management system has revolutionized our operations. It is logo-friendly, efficient, and scalable, and it has helped us streamline our processes and improve our overall customer service. The software developed by Abdul Wahab's team is now running on 22 different stores, completely capable of handling all the traffic. We are incredibly grateful for their expertise and dedication, and we would highly recommend them to any business seeking a robust and reliable point of sale and inventory management system.


Driveron Canada

Developing a learning management system can be tricky as a lot of variables and deep understanding of the systems comes into consideration. The team at BigOsoft completely understood this and has been an invaluable asset in our driver training program. The new system is easy to use, engaging, and highly customizable, and it has helped us improve the training experience for our drivers. We are very pleased with the results, and we would highly recommend Bigosoft to any organization seeking a cutting-edge solutions in education technology.

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