bigosoft

You’ll want your ecommerce website to present your products in the very best way. And as your business grows, you’ll find that you have new requirements and ideas to keep improving.

Each of our eCommerce websites is customised to match your requirements today and built to be flexible enough to evolve to accommodate your future needs. We develop all of our eCommerce website projects with successful sell-through and growth in mind such that your business can realise a return on your investment as fast as possible.

Products come and go. Sales promotion campaigns and offers can help you cut through the noise and appeal to customers ready to buy. Further, how you present your products online is critical to creating appeal and driving that all-important click to add to basket and through to check out.

Your new eCommerce website will come complete with an easy to use back-end or back-office interface so you can manage the products, content and campaigns for your online store. We tailor these interfaces based on your needs and train your teams to ensure they are equipped and confident to make the most of all their features.

And, perhaps, needless to say, your digital brand is also how you look and appear. Our design team is expert at designing brand assets. From a logo you and your customers will love through to the colourways and brand styles across web pages, print and the plethora of digital channels.

Digital brand consistency is all-important. Remember this is all about how your customers perceive you to choose you over another brand. As such, our digital brand design services ensure you have flexible design frameworks that maintain consistency. For example, a central palette for use across all channels whilst having some flexibility to be more playful on Instagram such that wherever your customers find you, they recognise you and the right perceptions of who you are is what they’re left with.

In the ecommerce world, there’s a decent chance that there’s a competitor website a click away selling a product trying to also appeal to your target audiences buying intent. And you’ll probably know from your own experience that when things don’t work quite as you would expect you readily lose trust and move on elsewhere.

We deliver ecommerce websites that “just work.” We leverage over a decade experience delivering 100s of high-performance eCommerce websites that were you to look “under the hood” are carefully engineered using a raft of best practice techniques and approaches.

The result is that when you choose to work with us on your eCommerce website development that you’ll become the proud owner of a fast, robust and reliable destination that never lets your customers down.

On today’s ecommerce world people are used to the Amazon experience of reading reviews, buying with one click and track and trace delivery that happens reliably and fast. There’s a decent chance that your customers will come to you with the same expectations of your eCommerce store.

We consider it our job to match these expectations and better them wherever possible to ensure your eCommerce website is best in class. Features we typically include but are by no means limited to:

• Payment gateway integrations
• APIs to integrate with CRMS and ERPs
• Advanced search (optionally powered by AI)
• Customer service modules and online chat (real people or chatbots)
• Stock management and logistics
• Third-party review integrations
• Invoicing and accounting software integrations

Your ecommerce website can look the part and be stocked full of your amazing wares, but if people don’t click to buy all that effort is pointless. Conversion is all about providing the best user experience such that when people visit your site, they add your products to their basket. And then complete the checkout journey to become customers. Converting visitors into customers is critical to success as is providing excellent customer service, online and off, so that you receive repeat customers.

Conversion Rate Optimisation is a continuous function to test variants of your site to increase the conversion of visits to customers. When we develop eCommerce websites, we do so with the benefit of 10000s of conversion tests under our belts for hundreds of clients. Once your website is live, we then work with you on an ongoing basis using our proven approach to data analytics, split testing and iterative development cycles to achieve continuous improvement of your eCommerce website conversion.

As your business starts to retail online, those first few sales are a delight. And if you’re an existing online business, hitting your growth targets is what drives you to keep pushing for success.

We design our ecommerce solutions to scale. As your website reaches more people or based on customer feedback or market shifts, you’ll be ready for an increased volume of customers.

Further, once built our search engine optimisation services tailored to eCommerce will ensure your products get found by positioning them high up the Google rankings. From carefully crafted product descriptions to responsive page layouts, we’ll have your business poised for growth.

We can also help you deliver a breadth of digital marketing tactics to grow your business further. Be that engaging or selling on social media, through to value-added content marketing.

You’ll no doubt have big plans for your ecommerce business, be that growing market share, or expanding into new segments or internationally. Whether you’re starting small with a few essential products, or are a multi-national ecommerce website with 1000s of SKUs – having the right data in real-time available to make the right decisions at the right time is an essential aspect of your success.

From the basics of traffic and conversion through to custom business intelligence dashboards and reporting, we provide the right data in the correct format to drive your ecommerce success.

And sometimes, especially in the digital world where data abounds, you can have too much of it. Our data analysts can help you derive insight from large data sets so you can use data wisely and efficiently to improve your website performance.

With more and more people shopping online, ecommerce is not only growing but also maturing. Whether you are a seasoned veteran or just starting, a clear plan based on a breadth of market insight and built on experience can help you see the wood from the trees. And can also save you countless hours and chunks of change pursuing sub-optimal initiatives that don’t help you progress to where you want to be. We’re here to help you succeed in ecommerce wherever you are on your journey. Our ecommerce consultancy services provide advice to help you set direction, shape roadmaps, resource and scale your ecommerce website. Meanwhile, our ongoing ecommerce support services provide the development time you need to ensure everything is running just as it should. From maintenance, security audits and ad hoc improvements, our 250 developers are available on-demand to assist. We can also provide support with web design, product updates, feeds, integration, content creation and more.

A lot is going on in the world of Ecommerce. AI chatbots are helping guide people to what they’re looking for. While machine learning-based algorithms are powering increases in website cross-sells and upsells. Sophisticated (and also less so) personalisation is helping to ensure customers receive tailored experiences just for them. The checkout process is getting more straightforward, and SEO changes constantly.

At BIG O SOFT, we proactively seek wins from these new technologies on behalf of our clients. When you choose to work with us, our expert eCommerce developers can not only recommend what will work but also what is practical and how to make the best of it.