bigosoft

A crucial component of digital advantage is taking the time to think hard about who you want to appeal to, with what and how. This step matters whether you are designing a new company website or a global community. And perhaps more crucially, why they should care and why they should give you their precious time and attention.

We begin the design process of carefully crafting fantastic user experiences by helping you understand the needs and motivations of your target audience (if you haven’t already). And if you’re already on top of your user research, we can assist in filling any gaps with our proven user-centric approaches.

As the need states and motivations of your target audience are understood and catalogued we build on this understanding to design the most compelling ways for your products and services come to life digitally.

If we stopped and thought about it, we could all list a whole bunch of things we valued. From that precious heirloom to that rather worn yet favorite t-shirt. However, value is a very subjective thing, especially given that we’re all very different.

When you design digital experiences, the aim is to create value for your users. Whereas this may seem a little abstract, consider that once we’ve understood their needs, we need to answer them as best as we can. And ideally better than our competitors.

For example, a tourist visiting a new city will need to navigate the unfamiliar streets, and may well be in search of the best local restaurants. A digital experience that answers these needs, by providing maps and genuine reviews, could no doubt prove valuable. Hence google maps, trip advisor and city mapper all promise the best user experience. And the one that answers each tourist needs best will likely win them over and be used at their next destination, earning loyalty.

As such, the user experience design process centers around creating something both useful and usable for users. Our interaction design services craft slick experiences that are easy to use regardless of device. While information architecture looks at the structure and layout of content and features so a user can efficiently find what they’re looking for or achieve their goals (perhaps a booking at the best Paella place in Barcelona!)

Together our approach to UX design crafts experiences people value. And our UX consultants and interaction design experts know how to ensure your product or services hit just the right chords.

You’ll also be wanting to look the part. Your business is unique and everything else being the same your future customers will choose you over someone else if they’re attracted to how well you present yourself digitally.

Interaction design for excellent UX also takes into account the visual representation of your brand and how it compels users to their goals. From the styling of navigation elements such as buttons and forms through products pages that stand out and encourage purchase.

You might have nailed your information architecture, features and functions yet if your digital products fail to appeal then you’re only halfway there.

Akin to the shop window that draws you in on the high street, or the iPhone packaging design that makes for that precious first day moment, we create for our client’s user experience that not only works amazingly but also sparks that precious feel of desirability.

All of us who have spend time online are spoilt for choice. Millions of website all vying for our eyeballs, disposable income or perhaps just want to make us laugh.

Trust and credibility online are hard-fought and easily lost. That unique shop window that draws people in won’t result in value if the products promised are poorly presented once inside or impossible to find.

Similarly, when it comes to high performing UX design too many clicks, poor search results or design layouts that confuse or detract from the user’s needs are all the enemy.

At BIG O SOFT our talented UX design team have carefully honed over a decade of experience the art of building online trust and credibility.

When your users trust that you’ll deliver on your promise to meet their needs and have little reason to go elsewhere you’ll find they want to come back for more. Our UX design work helps build the trust and credibility you need for digital advantage.

Whereas there’s a considerable number of tools and techniques in our UX design toolbox, perhaps the primary measure of success you should aim for is simply to delight.

When user-centric interaction design, information architecture and visual design appeal all come together to create the best possible user experience your users will smile and share.

Whereas this may seem simplistic, we champion this end-goal for user experience design. After all, this is all about your users. When everything just works, people smile, when the experience is so good, people want to share it with their friends.

And if you feel like your product or service rarely gets a smile at the best of times, then keeping focused on avoiding frustration and promoting ease of use serves just as well. Whereas it might not be a grin from ear to ear UX design that’s simple to navigate and always works is a digital must-have.

At BIG O SOFT, we’re partners in your digital advantage. This means that when we help you create unique user-centric design experiences, we also help propel forward your business. For a digital product or website UX that works brilliantly for customers also means they convert to customers.

Further, great experiences help drive great reviews and recommendations. If you’re in eCommerce if people buy from you and have a great experience they’re far more likely to drop you a 5-star review which in turn results in more customers.

While if you’re more simply presenting your breadth of services online, and looking for people to engage with your content, sign up for a newsletter or perhaps give you a call you need to deliver a design experience that meets, and ideally exceeds, their expectations. It’s no secret that a sub-optimal UX design can lose website visitors within seconds before they’ve even come to consider how they might engage with you further.

As such, we’re experts in crafting UX design to meet your business goals, regardless of your size or ambition. From your first company website to world-class mobile apps used globally, we’re here to help you smash your digital business goals.