bigosoft

Arguably your brand is your most important asset. And by defining and shaping a digital brand for digital advantage, you also set out how you reach out, engage and convert in the online space to deliver digital advantage.

Wholly unique business models in today’s digital landscape are relatively rare. As such, to stand out you’ll be looking to do a better job of delivering value to the customers you are looking to target than the rest – building a brand that stands for better in the minds of your customers.

To do so, we help you understand where and how to position your brand for digital advantage. We look around your sector to assess your competition and consider how your market might move to help you be ready for new entrants.

We spend time to come to know your target audience and their needs. Armed with this insight, we help you create a digital brand strategy uniquely positioned to appeal and compete. Not just for today, but also tomorrow.

Digital branding is a different discipline from more traditional branding not least because digital is often a two-way exchange, dialogue or conversation. Unlike the more static brand expressions of conventional media with digital branding, we invite people to engage with us on social media, comment and feedback. And we’re there and ready to respond to build lasting relationships.

As such, digital branding brings to life the personality of your business, and more often than not the people in it. Your tone of voice realised across content and engagement, says a lot about you. We help you best express your business values and personality to bring to life a digital brand that attracts and engages.

And, perhaps, needless to say, your digital brand is also how you look and appear. Our design team is expert at designing brand assets. From a logo you and your customers will love through to the colourways and brand styles across web pages, print and the plethora of digital channels.

Digital brand consistency is all-important. Remember this is all about how your customers perceive you to choose you over another brand. As such, our digital brand design services ensure you have flexible design frameworks that maintain consistency. For example, a central palette for use across all channels whilst having some flexibility to be more playful on Instagram such that wherever your customers find you, they recognise you and the right perceptions of who you are is what they’re left with.

Finally, we hone our digital brand work to help you drive results across channels. Building on your style guide we can help you execute compelling digital marketing campaigns, websites and a branded social media presence across the right digital channels to meet your business objectives.

All on brand, consistent with your brand values, yet relevant to the channels you appear on and the way your audiences engage wherever they might be.s

We deliver digital branding executions and connections to drive forward your digital advantage in today’s multi-channel digital landscape where your audience’s expectations are higher than ever before.