Tell your brand story online

If you’re about to launch a digital business or perhaps notch up your existing website or digital marketing then how well the people that you wish to appeal to understand who and what you are about is crucial.

Your brand is how your customers perceive you. More therefore than simply a logo or colourway, your brand is how you communicate your values and who you are. Think of it as what persists in the minds of your target audience after they have spent time with you.

Digital branding is, therefore, the art of creating the right perception of your brand in the digital space. With so many opportunities to connect and engage with people across the Internet, digital branding takes into account everything from your owned website through to tone of voice and how you express yourself across off-site channels such as social media.

And whereas branding can perhaps, at times, feel intangible, digital branding done well has a very tangible outcome. For when people perceive your digital touchpoints positively, they’ll be more inclined to choose to buy from, spend time or connect with you over a competitor.

As such, with digital branding, you:

  • Tell you brand story
  • Present your values and points of difference
  • Create your unique value proposition
  • Demonstrate who you are
  • And appeal and attract
  • Providing reasons to chose you

Furthermore, digital branding rarely lives apart from real-world branding. As such, we take a holistic approach to digital brand development that centres around how you appeal to your customers and with what. What experiences, content, marketing, propositions and so on.

Furthermore, digital branding rarely lives apart from real-world branding. As such, we take a holistic approach to digital brand development that centres around how you appeal to your customers and with what. What experiences, content, marketing, propositions and so on.

Keen to develop a stand out digital brand for success? We’re always happy to chat about your needs, share our insight and explore how we can help you.

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Digital Branding Agency Features

Digital Brand Positioning & Unfair Advantage

Creating digital brands that differentiate and stand out from the crowd

Arguably your brand is your most important asset. And by defining and shaping a digital brand for digital advantage, you also set out how you reach out, engage and convert in the online space to deliver digital advantage.

Wholly unique business models in today’s digital landscape are relatively rare. As such, to stand out you’ll be looking to do a better job of delivering value to the customers you are looking to target than the rest – building a brand that stands for better in the minds of your customers.

To do so, we help you understand where and how to position your brand for digital advantage. We look around your sector to assess your competition and consider how your market might move to help you be ready for new entrants.

We spend time to come to know your target audience and their needs. Armed with this insight, we help you create a digital brand strategy uniquely positioned to appeal and compete. Not just for today, but also tomorrow.

Personality & Tone of Voice

Engaging your target audience with brand expression

Digital branding is a different discipline from more traditional branding not least because digital is often a two-way exchange, dialogue or conversation. Unlike the more static brand expressions of conventional media with digital branding, we invite people to engage with us on social media, comment and feedback. And we’re there and ready to respond to build lasting relationships.

As such, digital branding brings to life the personality of your business, and more often than not the people in it. Your tone of voice realised across content and engagement, says a lot about you. We help you best express your business values and personality to bring to life a digital brand that attracts and engages.

Brand Identity, Logo Development and Style Guides

Designing the look, feel and brand style for digital advantage

And, perhaps, needless to say, your digital brand is also how you look and appear. Our design team is expert at designing brand assets. From a logo you and your customers will love through to the colourways and brand styles across web pages, print and the plethora of digital channels.

Digital brand consistency is all-important. Remember this is all about how your customers perceive you to choose you over another brand. As such, our digital brand design services ensure you have flexible design frameworks that maintain consistency. For example, a central palette for use across all channels whilst having some flexibility to be more playful on Instagram such that wherever your customers find you, they recognise you and the right perceptions of who you are is what they’re left with.

Multichannel Digital Brand Engagement & Connections

Realising your digital brand across digital touchpoints

Finally, we hone our digital brand work to help you drive results across channels. Building on your style guide we can help you execute compelling digital marketing campaigns, websites and a branded social media presence across the right digital channels to meet your business objectives.

All on brand, consistent with your brand values, yet relevant to the channels you appear on and the way your audiences engage wherever they might be.s

We deliver digital branding executions and connections to drive forward your digital advantage in today’s multi-channel digital landscape where your audience’s expectations are higher than ever before.

7 Reasons to Choose BIG O SOFT for Your Digital Branding

At BIG O SOFT we’re all about helping our customers achieve their digital advantage. We define advantage in the digital landscape as simply being better positioned to reach your business goals than your competitors.

Your digital brand strategy is a crucial component of digital advantage. We take a holistic approach to setting our clients up on the right path towards digital success. From user experience to website design and build, to landing pages that convert, your brand identity is present across all of your marketing channels. As such, because each digital touchpoint presents an opportunity to further your digital advantage, we create a brand strategy that realises a fantastic brand experience wherever your customers engage with you.

Because your target audience is all unique people with varying experiences and needs, we work to craft digital branding that appeals to both your current and potential customers, on their terms, wherever they might be.

Digital branding is about creating the right feel, the right appeal and then delivering on your brand promise. We’ve been helping customers create an online presence that attracts, appeals, engages and retains customers for over a decade. Simply put, we know what appeals and works. And digital branding is how we do it uniquely for you and your business such that you can present what you do in the best possible light.

When you choose to work with BIG O SOFT to create digital branding that works in tune with your digital strategy, we don’t just develop a brand, we realise it. For great branding is no good to anyone unless everything else is well-honed to deliver, from your website to social media channels through content marketing campaigns. We can help you craft a compelling digital brand and execute.

As a full-service digital brand agency, we work daily across the touchpoints your customers use to search for your products and services or engage with you and your competitors. Therefore when you choose to work with BIG O SOFT, you decide to benefit from expertise across digital design, technology and marketing. It’s this breadth of experience brought to bear that helps us create digital brands that not only look amazing but do the job across all the places they need to deliver a digital advantage.

We’re on the side of your business goals for growth and profit. We understand that your investment in digital branding is as much about commercial return as it is about looking the part. That’s why we build brands that drive business outcomes; we call this digital advantage.

Because we’re a one-stop-shop, we can also help create your brand across traditional channels too. From brochures to business cards, our design team have taken digital brands into print and vice versa. So if you’re looking for a digital brand that works offline as well, drop us a line, and we’ll share some examples of our work in traditional branding so you can be confident you only need to engage with us to get a great job done.

Finally, our digital branding services are cost-effective. When you choose to work with us, whereas our process is thorough, involving and delivers results you’ll love, we also cut out the fluff. For sure you need great branding, but to drive forward your digital advantage, you also need to work with a company that can move into execution and start driving results. From logo design to branding strategies for growing awareness, we exercise all of our skills and experience to move fast without costing the earth so you can start driving traffic and sales.

Digital Branding FAQ

Branding, digital or otherwise, is about how people perceive you. Digital branding, on the other hand, is a tailored approach specifically for your digital presence, marketing and so on. Whereas a brand strategy will provide you with many of the same elements, a strategy, tone of voice and logo, a digital branding strategy will further layout how these work across digital. Taking into account digital marketing, content marketing and everywhere else digital to appeal to your customers on-screen, earn their clicks and leave them with the best perception of your business from your digital engagement.

To create a digital brand and brand identity that works online, we always start with your customer. Who are they? What do they think of you right now? What needs to change for them to perceive you more favourably than your competitors?

Our proven processes ask the right questions and work collaboratively with you to arrive at options and opportunities for who and what your brand might become. We then help you select the right messages and representation, and bring it to life visually and across digital touchpoints.

No problem. Often clients come to us with a lot already in place; in fact this is normal for brands that have been in the market for any length of time. We’re always happy to chat about a new opportunity to move your business forward and how your brand might look and feel. For example, suppose you’re looking to grow your social media, or perhaps launch a new product. In that case, we can execute based on your existing brand, or maybe move it forward alongside your new initiatives. If you need some help exploring what could be, feel free to drop us a line, we love chatting digital branding in all its guises.

Most companies that have been around for at least a short while will have a brand in some measure. However, if you’re worried about how your brand is represented online, or perhaps after a refresh in tune with an increase in digital activity or sales, we can help develop the strategy for your brand to work digitally. In essence, this is what digital branding is, driving advantage online by telling your brand story across digital media.

No problem. If you’re just after a visual tidy up, or perhaps some creative ideas to modernise or refresh your branding we’re more than happy to get started moving your branding forward.

Client Testimonial

Customer feedback



Founder of (MoodyMaps)

We created our Android and iOS apps with the Abdul Wahab, who has exceptional attention to detail and logo experience. The team was always available to answer our questions and provide guidance, and they were truly invested in our success, which made it really easy to work with them. We are incredibly pleased with the results, and we would not hesitate to work with Bigosoft again.



CEO of (Project Lambo)

Project Lambo has been a very intense project that required working very closely with the team at Bigosoft. Their knowledge and expertise about developing a gaming app from scratch including the NFTs and website has truly left us without any complaints. They have been incredibly responsive to our needs, and always delivered high-quality work on time and within agreed upon budget. Without a doubt, we would highly recommend Bigosoft to anyone looking for a top-notch development partner.


Iqbal Khan

Founder of (RajaRani)

Bigosoft has truly transformed our dating platform, propelling a startup with minimal digital presence to unexpectedly impressive heights. They meticulously crafted an app that seamlessly connects singles, a website that authentically portrays our brand, and a marketing strategy that drives engagement and growth. Their commitment to innovation and excellence has been instrumental in transforming Rajarani into a premier dating destination. Highly appreciated by us!.



I was very fortunate to have been connected with Wahab, he has been an absolute asset for bringing my vision to reality. The website is curated exactly how I wanted it, despite all the constant changes, his patience, and expertise were evident in every aspect of the design and development process. I would always choose BigOsoft going forward to anyone seeking digital advise.


Lux Home Decor

We needed to completely change the aesthetic of our e-commerce platforms, to attract the right clientele towards our products. Abdullah at bigosoft has tremendously helped us create a website that showcases our luxurious home decor products with elegance and sophistication. Their attention to detail was meticulous, and their understanding of our brand was impeccable. It really felt like all our needs were put before anything else, leaving us completely satisfied with the results of the finished products. We are already seeing positive feedback from customers, all thanks to bigosoft.


Group 351

Bigosoft has been an invaluable partner in our quest to transform our chauffeur service brand. They seamlessly crafted a website that not only reflects our elite service but also strategically engages our target audience. Iqbal's marketing expertise in driving traffic and generating leads has been instrumental in expanding our clientele and solidifying our position as a premier chauffeur service provider. We wholeheartedly endorse Bigosoft's exceptional web development and growth marketing capabilities. A big thanks to Iqbal and Abdullah for handling both fronts of marketing and development.



Bigosoft's point of sale and inventory management system has revolutionized our operations. It is logo-friendly, efficient, and scalable, and it has helped us streamline our processes and improve our overall customer service. The software developed by Abdul Wahab's team is now running on 22 different stores, completely capable of handling all the traffic. We are incredibly grateful for their expertise and dedication, and we would highly recommend them to any business seeking a robust and reliable point of sale and inventory management system.


Driveron Canada

Developing a learning management system can be tricky as a lot of variables and deep understanding of the systems comes into consideration. The team at BigOsoft completely understood this and has been an invaluable asset in our driver training program. The new system is easy to use, engaging, and highly customizable, and it has helped us improve the training experience for our drivers. We are very pleased with the results, and we would highly recommend Bigosoft to any organization seeking a cutting-edge solutions in education technology.

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